Top 5 Tips For Writing A Great Personal Ad

September 17, 2009 by david  
Filed under News & Articles

One of the great things about online dating is that you get to avoid the stressful situation of having to approach people. Online dating is definitely a quicker and easier way for singles to meet – and it prevents the embarrassment of a failed approach. With that said, you may have taken the path of online dating, created a personal ad, and not received any responses to your requests to meet or communicate. It’s likely that your problem is a poorly created personal ad. It’s important that you put a lot of thought and effort in your ad to make it effective – otherwise you could end up wasting a lot of time on these dating sites without ever actually getting a date!

In today’s online dating environment, it’s important to be clever, informative, and effective with your personal ads. You have to make sure that you’re presenting yourself in the right way, and it’s important that you’re interacting and chatting as often as you can. You need to prove to people that you are who you say you are. Remember that writing a personal ad is kind of like writing a love letter to your future partner.

With that said, here are my top 5 tips for writing a great personal ad.

1. Before you even begin, take a self survey – figure out what it is that you believe in, who you are, and what you are looking for. The better you are able to figure this out, the more success you will have in writing a great personal ad. Gather as much information that you can about yourself so that when you begin to write your ad – all the information you need is right there for you. The better you are able to express yourself and what you want in your ad, the more success you will have in attracting the responses that you want. Most online dating sites have questionnaires and surveys that you can help you with getting all the information that you need.

2. Test, test, test. I know that first impressions are very important, but the simple fact is that you’re not going to get your ad to be perfect the first time you write it. Firstly, make sure that you save a copy of your initial personal ad to Microsoft word or some sort of word program so that you can have something to refer back to and use if you plan on signing up for multiple dating sites. Once you have your ad written, show it to someone whose judgment you trust. Get as much feedback as you can, make changes here and there, and eventually you will have the perfect ad that you can use for all of the dating sites that you want. By then, however, I’m sure you’ll have plenty of responses and requests to meet you.

3. Make sure that you have a killer headline in your ad! For your headline, make sure that it’s catchy and grabs people’s attention. If it’s a bland “I’m a 32 year old male looking for a date.” Good luck. You need to make sure that it’s visible and that it generates interest in you and your ad. Having a great headline is one of the most important things in getting people to respond to your personal ad! It’s the gateway for your prospects to get to know you – don’t rush it! Entire books and courses have been created just on the subject of headline writing, so if you can’t figure out how to write a good one for your personal, look around for some good copywriting/marketing information. You’d be surprised how far a little marketing knowledge will take you in online dating – you have to learn how to sell yourself (not literally!).

4. Be positive in your ad. Try to avoid writing anything negative, or whiny in your ad. Don’t talk about your previous bad relationships, don’t talk about how ugly you think you are – be positive! People are attracted to confidence and positivity – no one likes someone who complains all the time! The only reason to write anything negative in your ad is if it is a deal-breaker. If you can’t date anyone who smokes, then write that. If there are religious or moral factors that you need to avoid, make sure those are out in the open. Save yourself the time of getting to know someone only to realize that they are incompatible with you.

5. Honesty is the best policy. I hope that this is not a groundbreaking rule for you! Honesty will pay off in the long run. People will be disappointed if you lie about your habits, weight, looks, age, etc. and they find out the truth later. For the necessary information, be honest. However, with that said, don’t be afraid to omit certain things. If you’re a huge football fan, you can say “I enjoy football and usually watch it on Sundays.” Don’t say “I am obsessed with football, I play in 5 fantasy football leagues, watch every game with every team, and am constantly on twitter messaging my favorite players from my favorite team.” Even if that’s true…it’s probably better that you leave that out. I think you can understand how that would work with other hobbies. We call that the honest understatement – you don’t have to go in-depth about all of the things that you like to do.

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